Qatar Development Bank’s housing loan app served thousands of citizens navigating one of the most significant financial decisions of their lives. However, the app’s core service journeys - requesting milestone payments, managing repayments, and tracking loan progress - were impacted by high friction, weak information hierarchy, and limited status visibility, making essential tasks harder to complete with clarity and confidence.
This project was a ground-up redesign focused on three principles: visual clarity, process transparency, and bilingual accessibility. Every screen was rethought from the user's perspective - not the system's.
The existing housing loan app presented users with data-heavy screens that lacked clear visual hierarchy. Key actions were buried — making an already stressful financial process even more overwhelming.
Each decision maps to a usability observation. Nothing changed arbitrarily.
Removed the decorative background in favour of a minimal white layout. Role selection simplified to a clear pill toggle.
Introduced personalised greeting and visual progress rings to make loan data feel human and scannable at a glance.
Rebuilt the milestone view with a clear progress bar and visual separation between completed and pending items.
Replaced the raw repayment table with a card-based schedule using colour and hierarchy to make payment status instantly clear.
Each decision grounded in what users needed, not what looked good on a spec sheet.
Every visual decision documented as a consistent, reusable system built to support both English (LTR) and Arabic (RTL) interfaces.
The disbursement and repayment flows are where users spend the most time — and where the old app failed hardest.
This project reinforced that in a financial context, reducing visual noise isn't just aesthetic — it directly reduces user anxiety and builds trust. Every removed element is a decision made on behalf of the user. The biggest shift wasn't in how the app looked, but in how confidently users could move through it.
My background in Graphic Design, Creative Direction, and Digital Art Direction — shapes how I approach UX/UI today—bringing together visual craft, product thinking, and strategic perspective.
I'm a UX/UI Designer with a background in Graphic Design, Senior Creative Direction, and Digital Art Direction — a progression that shapes everything I do. I bring visual craft and product rigour to the same table, which means I think about hierarchy, emotion, and system logic all at once.
Currently a UX/UI designer at Qatar Development Bank, where I work on mobile banking and trade finance products serving citizens and businesses across Qatar.
